"Normally, I don't really put too much thought into the paper towel I purchase. It's just a clean-it-up and toss it kind of a thing. But this past weekend while my boyfriend and I were in the mountains camping we endured a night of heavy rain and snow. Our tent had water seeping through the top and a river was running through the front opening. The next morning we had a mess! Mud, pine needles, bark, sticks! You name it. It was in our tent. I grabbed a roll of Bounty. At first I thought this is going to be a waste of time. These towels aren't going to be tough enough for this job. I need something that won't fall apart. I almost put the Bounty down and sacrificed a sweatshirt but I thought I would give it a try. I pulled off about 10 sheets and went to work. I wrung out the towels about 6 times and had to shake them every time because of the debris. I turned to my boyfriend and said, "We should have videotaped this. This should be a commercial for Bounty." They never came apart, ripped or weakened. You shouldn't call these paper towels. They should be named "utility towels". The commercials always seem to be in-home which doesn't impress me. Being in the advertising business I realize you've branded your product well. The catch line has been planted in my mind since I was a child but I'm 42 and just realizing the strength of your product. Either way, good job. Bounty will be with us camping from now on."